Social media has become the go-to platform for recruitment, akin to a buzzing party where companies and potential candidates mingle and connect. As we enter the age of artificial intelligence (AI) we can start to merge these two technologies together to get the maximum return for our efforts.
But social media for hiring is the business equivalent of sending out party invitations. We know we have to do it if we want to throw a party, but finding time for it can often be a challenge.
Think of ChatGPT as your ultimate party planner, expertly organizing a gathering to showcase your company's unique culture and values, engaging the right guests (candidates), and creating memorable conversations (content). The better the conversation, the longer people will stay and inevitably invite more friends to the party.
In this article, we’ll show you how to use ChatGPT to cut the mammoth task of social media recruitment down to a manageable size.
The Power of ChatGPT and Social Media in Recruitment
Not too long ago, some employers might have been annoyed when employees posted on social media while at work. Nowadays, it’s almost a requirement depending on the company culture. This is because brands know that having strong employer branding leads to better hiring and longer tenure.
By embracing and leveraging AI and ChatGPT for social media, you can:
- Make your employer brand visible to a wider audience faster
- Easily engage with potential hires
- Reach passive candidates without a massive time investment
- Increase your credibility as an employer
- Expand your referral program
- Advertise job openings
- Lower recruiting costs
- Look into candidate backgrounds automatically
Examples include rapidly and easily sharing employee success stories, providing a glimpse into your office environment, and promoting your company's social initiatives.
AI can support these efforts by automating content creation, optimizing posting times, creating unique content, and analyzing engagement data to fine-tune your strategy. For instance, AI algorithms like ChatGPT can identify patterns in user engagement and suggest content topics that resonate with your target audience.
This allows you to create more effective social media campaigns, tailored to your ideal candidates and existing team.
How to Use ChatGPT to Cut Your Social Media Recruitment Time
More and more HR teams are using ChatGPT’s full potential in their recruitment efforts. The trick is to identify your repetitive, menial tasks, then craft the right prompts to guide the AI to complete hours of work instantly.
Here are a few examples of how to use ChatGPT in social media recruiting.
Use ChatGPT to Create Social Media Content
If you create social media hiring content the old fashioned way, the number of posts you can create is limited by the number of labor hours at your disposal. Even a very creative HR specialist can only write so many posts per hour, especially when your time is taken up by planning, evaluating candidates, and other vital HR duties.
ChatGPT is kind of like an HR social media content Terminator. It doesn’t eat or sleep, and it absolutely will not stop, ever, until your posting needs are satisfied.
But—
You can’t log into ChatGPT and say:
“Write me 10 social media posts for employee branding for a general practitioner's clinic.”
Well, you can, but then you get generic posts like:
- Meet our dedicated team of healthcare professionals who are passionate about providing the best care for our patients. We're proud to have them on board!
- Did you know that our clinic is staffed by experienced and highly skilled general practitioners? Trust us to take care of your health needs!
- At our clinic, we prioritize our patients' wellbeing above all else. Our team of compassionate and caring professionals is always here to help you.
- From routine check-ups to specialized treatments, our general practitioners have the expertise to provide personalized care for every patient.
- We believe that building strong relationships with our patients is key to providing excellent healthcare. Get to know our team and see the difference it makes!
- At our clinic, we're committed to staying up-to-date with the latest medical advancements to ensure our patients receive the best possible care. Meet the experts who make it all possible!
- When you visit our clinic, you can expect a warm and welcoming environment where our team of healthcare professionals is dedicated to making you feel at ease.
- Our general practitioners are not only highly skilled professionals, but they're also passionate about what they do. Get to know the team behind our clinic's success!
- At our clinic, we understand that healthcare is not one-size-fits-all. That's why we take a personalized approach to every patient, with the help of our knowledgeable and caring staff.
- We believe that a healthy workforce is a happy workforce. That's why we prioritize our employees' wellbeing and foster a positive work culture at our clinic.
What’s wrong with those ChatGPT-generated social media posts? They read like they were written by a robot. No engagement factor.
The good news? You can teach ChatGPT to write good posts for you.
Add Details for Better AI Social Media Recruiting Posts
To use ChatGPT to write engaging posts, you’ll need to give it more detail. To add more depth to your posts, try telling it:
- How long to make the posts
- The post topics
- The platform the posts will appear on
- To include hashtags
- Your website address
- The social media profile of an employer brand you’d like to emulate
- The URL of an article you’d like to create the posts from
For instance, you could tell ChatGPT:
Please write five twitter posts with hashtags that tease sections of this article: https://www.discoveredats.com/post/use-chatgpt-interview-question/
And here are the results you’ll get from ChatGPT:
- Are you tired of asking the same old interview questions? Spice things up with ChatGPT! Learn how in our latest article. #ChatGPT #InterviewQuestions #RecruitmentTips
- Want to gain deeper insights into your candidates' personalities and problem-solving skills? ChatGPT can help! Discover how in our latest blog post. #ChatGPT #PersonalityAssessment #RecruitmentStrategy
- Are you struggling to find the right interview questions to assess a candidate's creativity? Look no further than ChatGPT! Our latest article shows you how to use this powerful tool in your interviews. #ChatGPT #InterviewQuestions #CreativityAssessment
- Do you want to make your interviews more engaging and interactive? ChatGPT is the answer! Our latest blog post explains how to use this AI tool to keep candidates on their toes. #ChatGPT #InterviewTips #EngagingInterviews
- Do you want to streamline your recruitment process and save time on interviews? ChatGPT can help! Our latest article shows you how to use this tool to pre-screen candidates and focus your interviews on what matters most. #ChatGPT #RecruitmentAutomation #TimeSaver
Or for an employer brand example, try including some of your employer brand content.
Try telling ChatGPT:
Write five twitter posts with hashtags based on different sections of this careers page: https://www.salesforce.com/company/careers/
Here’s ChatGPT’s reply:
- Are you passionate about making a difference in the world? At Salesforce, we're committed to using our business as a force for good. Join us and be a part of a company that's changing the game. #SalesforceCareers #Impact #BusinessForGood
- Want to work with the best and brightest in the industry? Look no further than Salesforce. Our team is made up of talented, driven professionals who are passionate about what they do. Come join us! #SalesforceCareers #Talent #Teamwork
- Are you ready to take your career to the next level? At Salesforce, the opportunities for growth and development are limitless. From training to mentorship, we're invested in your success. #SalesforceCareers #CareerGrowth #Mentorship
- Looking for a workplace that values diversity, equity, and inclusion? At Salesforce, we're committed to building a culture that's welcoming to all. Join us and be a part of a community that celebrates differences. #SalesforceCareers #DEI #Culture
- Are you interested in giving back to your community and making a difference outside of work? At Salesforce, we're passionate about volunteering and making an impact in the world. Join us and be a part of a team that's committed to doing good. #SalesforceCareers #Volunteerism #Philanthropy
The point? You can use ChatGPT to write engaging social media posts. Try tweaking your approach by adding different info to your prompts.
Pro Tip: We’ve limited our responses to five, but you can ask ChatGPT to write an endless number of posts. You can even populate a spreadsheet with post topics and give the URL for the sheet to ChatGPT, then copy-paste its answers in for your social media team to post.
Optimize Posting Times With ChatGPT
Not sure when to post your ChatGPT-generated social media recruiting content? Just ask the AI.
Try telling ChatGPT:
Create a social media posting schedule for LinkedIn for this company: https://www.discoveredats.com/ based on the information in this article: https://blog.hootsuite.com/best-time-to-post-on-linkedin/
(Where the “company” is your company’s website and the “article” is an article on optimal social media posting times.)
Here’s ChatGPT’s reply:
Sure! Based on the information in the Hootsuite article about the best time to post on LinkedIn, I would recommend the following posting schedule for DiscoveredATS:
Monday:
- Post at 9:00 AM with a focus on industry news or thought leadership content.
- Post at 12:00 PM with a job opening or recruitment-related content.
Tuesday:
- Post at 11:00 AM with an educational or informative post related to recruitment or AI technology.
Wednesday:
- Post at 8:00 AM with a motivational or inspirational post that speaks to DiscoveredATS' mission or values.
- Post at 2:00 PM with a call-to-action post encouraging engagement or interaction with DiscoveredATS' followers.
Thursday:
- Post at 10:00 AM with a blog post or article related to the recruitment industry or AI technology.
Friday:
- Post at 1:00 PM with a job opening or recruitment-related content.
- Post at 4:00 PM with a fun or lighthearted post to end the week on a positive note.
Saturday/Sunday:
- Avoid posting on weekends, as engagement on LinkedIn tends to be lower on these days.
Of course, this schedule can be adjusted and tweaked based on the specific needs and goals of DiscoveredATS, as well as the behavior of their audience. But, as a general guideline, this schedule should help optimize their posting times for maximum engagement on LinkedIn.
What you’ve done with this ChatGPT social media tip is take the knowledge from a trusted source on when to post on LinkedIn, feed it into the AI tool, and receive an authoritative social media posting schedule. Genius!
Pro Tip: Using ChatGPT for HR social media doesn’t stop there. You can ask the AI platform to automate almost any menial recruitment task for you, with a little tweaking to your prompts.
Crafting Compelling Social Media Recruitment Strategy with AI
There’s no one-size-fits-all solution for creating content and aligning it to a social media recruitment strategy with AI. So in lieu of telling you exactly what to do in every situation, here are some steps to consider when turning AI tools for support
Set Goals
To define the goals, you’ll need buy-in from your team. Build an internal stakeholder committee who’ll be in charge of your campaign(s) to ensure collaboration, accountability, and clear objectives.
Choose the Right Tools
Based on your goals and your company style, you’ll need to determine which tools align. For example, if you want weird psychedelic art in your social media campaigns, then you might want to choose Fotor for generating images rather than Shutterstock.AI. Some tools can integrate with existing CMS systems via an API, while others are only accessible via web-based platforms.
One powerful tool is the Discovered Performance Hiring Software platform. This full-featured recruiting software solution uses a mix of AI and research-backed hiring tools to create all your HR content, screen your candidates, run your referral program, check candidate references, and slash countless hours from your hiring process.
Create a Content Calendar
Turn to ChatGPT to spark ideas for content and posting times for your calendar. Then use one of the many AI-powered calendar tools to build your posting schedule. Keep in mind the following:
- Platform-specific content styles and requirements
- Optimal posting frequency for each platform
- Target audience demographics and interests
- Key events, holidays, and industry trends
Track Your Progress
Monitor the performance of your social media recruitment campaigns using AI-driven analytics tools like Lately or VistaSocial. By tracking metrics like engagement, reach, and conversion rates you’ll be able to identify areas for improvement and see if you’re tracking towards your predefined goals.
Combine Your Social Media Efforts with an Employee Referral Strategy
Once you know what your referral goals and tools are, you can start implementing a social media strategy that combines employee referral programs and AI-powered social media posting, consider the following checklist as a guide:
- Align your company values, culture, and hiring goals around a content strategy.
- Use AI tools to create a cohesive style guide and content examples for different platforms, ensuring consistency in messaging and visual identity.
- Generate AI-driven content tailored to your unique brand, based on your company's values, culture, and objectives.
- Encourage employees to share AI-generated content on their personal social media profiles, amplifying the reach of your employer brand. The fact that it’s AI generated is in itself a fun talking point!
- Track the performance of shared content and employee referrals to refine and optimize your strategy.
- Provide incentives and recognition for employees who actively participate in the referral program and share content on social media; positive reinforcement here goes a long way.
- Adjust content guidelines and recommendations based on platform-specific audience demographics and engagement patterns.
These steps should give you a foundation to build a scalable social and employee referral strategy.
If you need a refresher on how to build an employee referral strategy with AI, We covered this in our article: AI Employee Referrals: Use AI to Broaden Your Recruitment Reach.
Summary
By thinking of AI-powered social media tools as your personal party planners, you’ll make your recruitment and employer branding efforts more fun and engaging. When you create lively and captivating content, your team will be more likely to share it, helping to build a vibrant atmosphere that attracts a thriving and diverse workforce.
So go ahead, embrace the magic of AI, and watch your organization soar to new heights in attracting top talent and building a strong company culture.
